Storytelling and Email Marketing is a match made in Digital Marketing heaven. Sign up to discover how to stand out, win hearts and open wallets with story-driven email marketing.
Midnight Biscuits, Makeup Lessons, and Knee Surgery
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Yesterday, my bestie woke up in the middle of the night, ate a few biscuits from her bedside snack drawer (don’t even ask) and promptly went back to sleep. We were on a FaceTime call, when she randomly shared this fact with me. Apparently, she’s been on this 21-day fast, and according to her, the hunger was kicking her butt! After we had a good laugh about her midnight snack attack, we somehow ended up talking about make-up. She even gave me a mini makeup lesson right there on the call “This is how to contour your face…” And then, because conversations with close friends never stick to one topic… …she flicked on the lights in her bedroom to show me her newly installed fake eyelashes. A makeup artist had glued them on over the weekend, and between the two of us we spent some time trying to figure out how to take them off without tearing off her own eyelashes or doing herself an injury... The funny thing is that the reason I called her in the first place was to tell her that hubby had gone into hospital this morning for a knee surgery. I didn't want to say it out loud but I was feeling anxious, so I decided to call… As it turns out, I didn’t even have to say the words… Once I told her where hubby was, she just knew how I was feeling. She reminded me of God’s promises, and reassured me with a simple, “What you’re afraid of will not happen.” And the conversation continued from there to biscuits, makeup and what not… That’s friendship. Talking about everything and about nothing. Jumping from the deep stuff to the lighthearted quirky bits - sometimes in the same conversation - without missing a beat... It’s the kind of connection where even the most random conversations feel normal. That’s the kind of relationship you and I want to have with our inner circle. As a subscriber to my emails, you’re part of my inner circle, and more than anything else, I want these emails to feel like we’re just two friends hanging out. Because showing up for your inner circle isn’t always about trying to sound clever (show them you’re an expert) or sharing a gut-wrenching story (show them you can be vulnerable.) Sometimes, it’s just… life. The random, the mundane, the “meh” moments. So Reader, let's do life together, One email at a time. Talk soon, P.s. One more thing—if anyone has any tips on how to remove fake eyelashes without poking out your eyes, please reply and share. Asking for a friend… (I really am 😅) P.p.s. You don’t have an inner circle?!??!! We have to fix that. Stay tuned… When you are ready to get more help with your story-driven emails here are a few things you can do:
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Storytelling and Email Marketing is a match made in Digital Marketing heaven. Sign up to discover how to stand out, win hearts and open wallets with story-driven email marketing.
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