Yesterday, my bestie woke up in the middle of the night, ate a few biscuits from her bedside snack drawer (don’t even ask) and promptly went back to sleep. We were on a FaceTime call, when she randomly shared this fact with me. Apparently, she’s been on this 21-day fast, and according to her, the hunger was kicking her butt! After we had a good laugh about her midnight snack attack, we somehow ended up talking about make-up. She even gave me a mini makeup lesson right there on the call “This...

Nobody cares about your story... Harsh? Maybe. Here’s a marketing lesson for you: people only care about themselves—their own pains, problems, desires, and goals. So if you’re going to tell your story, you need to tell it in a way that matters to them. Your story needs to reflect their desires, pains and needs. When I recently shared my own story, I knew it had to serve a purpose: reintroducing myself to my warm audience. Over the years, I’ve worn many hats—psychology student, medical school...

Over 100 likes and 30 comments in just 2 days after sharing my story - and that was just on my Facebook profile. On my linkedIn page it was wild. I had not posted anything for months and I just I posted my origin story and it was bonkers! Over 7000 percent increase in impressions and 2.5% increase in followers. Nothing fancy. I just told my origin story. I shared my story because I had to put my money where my mouth is and practice what I had been "preaching" to you to do all this time... I...