Storytelling and Email Marketing is a match made in Digital Marketing heaven. Sign up to discover how to stand out, win hearts and open wallets with story-driven email marketing.
I apologise...
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I’ll admit it—I never gave Kim Kardashian a second thought. In my mind, she was one of those people who was just famous for being famous. I turned up my nose at her and to my shame, I was all judge-ey and superior. I just didn't know what the fuss was all about (I still don’t TBH)... But… One day, a couple of years ago, I watched her interview with David Letterman. She talked about the terror she felt when she was robbed while on holiday in France. How her life flashed before her eyes. How she thought she wouldn’t survive. In that moment, everything changed. She became real to me. She became human. She wasn’t just a reality TV star anymore—she was a young, hardworking mother who had been through something unimaginable. Her story drew me in, made me care, and made me see her. That’s the power of story. I won’t go as far as saying I love Kim Kardashian today (still dont watch her shows…) but now I feel compassion and empathy and acceptance towards her. She is now real and human to me. Even though I could feel her vulnerable story working its magic on me, I still couldn’t resist... Story humanizes us. It breaks down walls, melts hearts, and connects us in ways facts and figures never can. It’s not manipulative to tell your story as part of your business strategy. It’s the opposite. You’re showing your audience that you’re willing to be vulnerable, authentic, and real. And that connection benefits them as much as it benefits you. As Maya Angelou said, “People don’t care how much you know until they know how much you care.” Your story is how you show you care. It’s how you stand out in a crowded world. So, what’s your story? What moment makes you real? Craft your story and share it. You might be surprised by how powerful it is—for your audience and for you. Peace!, Eme P.S. Ready to dig deep and find your story? Join me for The Founders Story Workshop: A Workshop for Entrepreneurs Ready to Turn Their Journey into Their Greatest Marketing Asset. In this live workshop, we will write your story and I’ll help you uncover the moments that make you human—and unforgettable. Get Details here. |
The Email Writers Lab
Storytelling and Email Marketing is a match made in Digital Marketing heaven. Sign up to discover how to stand out, win hearts and open wallets with story-driven email marketing.
Yesterday, my bestie woke up in the middle of the night, ate a few biscuits from her bedside snack drawer (don’t even ask) and promptly went back to sleep. We were on a FaceTime call, when she randomly shared this fact with me. Apparently, she’s been on this 21-day fast, and according to her, the hunger was kicking her butt! After we had a good laugh about her midnight snack attack, we somehow ended up talking about make-up. She even gave me a mini makeup lesson right there on the call “This...
Nobody cares about your story... Harsh? Maybe. Here’s a marketing lesson for you: people only care about themselves—their own pains, problems, desires, and goals. So if you’re going to tell your story, you need to tell it in a way that matters to them. Your story needs to reflect their desires, pains and needs. When I recently shared my own story, I knew it had to serve a purpose: reintroducing myself to my warm audience. Over the years, I’ve worn many hats—psychology student, medical school...
Over 100 likes and 30 comments in just 2 days after sharing my story - and that was just on my Facebook profile. On my linkedIn page it was wild. I had not posted anything for months and I just I posted my origin story and it was bonkers! Over 7000 percent increase in impressions and 2.5% increase in followers. Nothing fancy. I just told my origin story. I shared my story because I had to put my money where my mouth is and practice what I had been "preaching" to you to do all this time... I...