Storytelling and Email Marketing is a match made in Digital Marketing heaven. Sign up to discover how to stand out, win hearts and open wallets with story-driven email marketing.
*Spoiler alert*
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I’m About to Spoil You Once you’ve learned to recognize the power of storytelling, you’ll start to see stories everywhere - not just in books or movies, but in everyday moments, people, and social media. You’ll be spoiled forever. Welcome to my brain. (Sorry, not sorry!) You’ll realize that the people you’re drawn to - those you admire, follow, or pay attention to - have been telling you stories all along. Two storytellers in the online space immediately come to mind. Tim Hayden, owner of a global watch brand, tells of how he sold his house to fund his dream. But what captivates people isn’t just his origin story - it’s how he involves his audience. Tim travels city to city, broadcasting cryptic clues about his location. The first person to find him and say “Love your journey” gets a free watch - and we get to follow along on live video. Genius, right? Tim hasn’t just created a brand with a brilliant backstory; he’s made us part of his ongoing narrative. His brand has skyrocketed organically as we eagerly follow his adventures. Faster and more memorably than any paid advertising could achieve. Then there’s "10,000 Cookies". A woman trying to fund the expensive process to adopt her child decided to bake and sell - yes - 10,000 cookies. Her simple, authentic, heartfelt story went viral, and her cookies flew off the shelves. Everyone wanted to be part of her happy ending. What do these stories have in common? They make us feel something. We root for Tim because his journey is bold and inspiring. We cheer for 10,000 Cookies because we want to see a family come together. Their stories connect us to something bigger than just a product. That’s the magic of storytelling. It’s what makes people stand out and creates lasting connections. When you see story everywhere, you notice how it’s woven into the way people communicate, persuade, and inspire. The good news? You can do the same for your audience. Every story you tell gives people a reason to care about what you do and why you do it, creating a bond deeper than just selling a product or service. So, let me ask you: What’s the story you want your audience to know about you? How do you want them to feel about you? With curiosity, Eme P.S. I have a few spots in The Founder Story Workshop. Join me and let's turn your pivotal moments into Stories that Connect and Inspire. Get all Details here. |
The Email Writers Lab
Storytelling and Email Marketing is a match made in Digital Marketing heaven. Sign up to discover how to stand out, win hearts and open wallets with story-driven email marketing.
Yesterday, my bestie woke up in the middle of the night, ate a few biscuits from her bedside snack drawer (don’t even ask) and promptly went back to sleep. We were on a FaceTime call, when she randomly shared this fact with me. Apparently, she’s been on this 21-day fast, and according to her, the hunger was kicking her butt! After we had a good laugh about her midnight snack attack, we somehow ended up talking about make-up. She even gave me a mini makeup lesson right there on the call “This...
Nobody cares about your story... Harsh? Maybe. Here’s a marketing lesson for you: people only care about themselves—their own pains, problems, desires, and goals. So if you’re going to tell your story, you need to tell it in a way that matters to them. Your story needs to reflect their desires, pains and needs. When I recently shared my own story, I knew it had to serve a purpose: reintroducing myself to my warm audience. Over the years, I’ve worn many hats—psychology student, medical school...
Over 100 likes and 30 comments in just 2 days after sharing my story - and that was just on my Facebook profile. On my linkedIn page it was wild. I had not posted anything for months and I just I posted my origin story and it was bonkers! Over 7000 percent increase in impressions and 2.5% increase in followers. Nothing fancy. I just told my origin story. I shared my story because I had to put my money where my mouth is and practice what I had been "preaching" to you to do all this time... I...