Nobody cares about your story... Harsh? Maybe. Here’s a marketing lesson for you: people only care about themselves—their own pains, problems, desires, and goals. So if you’re going to tell your story, you need to tell it in a way that matters to them. Your story needs to reflect their desires, pains and needs. When I recently shared my own story, I knew it had to serve a purpose: reintroducing myself to my warm audience. Over the years, I’ve worn many hats—psychology student, medical school...
3 months ago • 1 min read
Over 100 likes and 30 comments in just 2 days after sharing my story - and that was just on my Facebook profile. On my linkedIn page it was wild. I had not posted anything for months and I just I posted my origin story and it was bonkers! Over 7000 percent increase in impressions and 2.5% increase in followers. Nothing fancy. I just told my origin story. I shared my story because I had to put my money where my mouth is and practice what I had been "preaching" to you to do all this time... I...
3 months ago • 1 min read
When you dont embrace storytelling, you are making things harder than they need to be. We’re bombarded with ads every day—on our phones, in our inboxes, and even during a quick scroll through social media. It’s relentless. And because of this, people including you and me - have built walls. We’re skeptical, resistant, and often outright blind to anything that looks like a pitch. But there’s one thing that sneaks past those walls. A story. A well-told story has the power to stop someone in...
3 months ago • 1 min read
I’m About to Spoil You Once you’ve learned to recognize the power of storytelling, you’ll start to see stories everywhere - not just in books or movies, but in everyday moments, people, and social media. You’ll be spoiled forever. Welcome to my brain. (Sorry, not sorry!) You’ll realize that the people you’re drawn to - those you admire, follow, or pay attention to - have been telling you stories all along. Two storytellers in the online space immediately come to mind. Tim Hayden, owner of a...
3 months ago • 1 min read
I’ll admit it—I never gave Kim Kardashian a second thought. In my mind, she was one of those people who was just famous for being famous. I turned up my nose at her and to my shame, I was all judge-ey and superior. I just didn't know what the fuss was all about (I still don’t TBH)... But… One day, a couple of years ago, I watched her interview with David Letterman. She talked about the terror she felt when she was robbed while on holiday in France. How her life flashed before her eyes. How...
3 months ago • 1 min read
Thirty years ago, I had a quiet moment that changed my life forever. I was standing at my worktable in my parents’ house. My baby boy was strapped to my back, fast asleep. In front of me were scraps of fabric and paper that I was cutting and gluing together into something beautiful and functional. I was back home with my parents. After 7 years in university managing to become a single mum of two in the process, the future looked bleak... On that day...I don’t remember what I was thinking as I...
3 months ago • 2 min read
My Story In 1988, I stood in front of my parents – a director of Education and a professor of surgery – and told them I was dropping out of medical school to pursue photography. In late-1980s Nigeria, this wasn’t just unexpected; it was almost unthinkable. That decision set me on a path of continuous reinvention. I became a single mother, started my first business creating handmade African notebooks, and eventually relocated to the UK in 2004. There, I learned that starting over meant finding...
3 months ago • 3 min read
Let's go to storytelling school. Today and tomorrow I will be sharing two versions of my personal story. This is my ORIGIN story. Today's version is the full story and tomorrow I will show you how I re-work the same story and turned it into a sales message (without being sales-ey). After that I will show you how to do the same with your own story. (even if you are not a good writer) For now, here is the original version of my story: My Story “Mum, Dad, I’m dropping out of medical school. I...
3 months ago • 5 min read
Hi hi! As promised: Here is your first lesson. www.emailwriterslab.com Download your copy of and have a look through the ebook. We'll talk more tomorrow. Cheers Eme
3 months ago • 1 min read